Creativity is intelligence...having fun.
Although Einstein is widely miscredited with this wonderful phrase, we believe in it wholeheartedly.
We also believe in two things: ability & attitude.
What does that mean? We're indefatigably (word of the day) committed to finding the cleverest, most honest and responsible solution to every creative challenge thrown our way. But we're also going to have a hell of a lot of fun solving it together.
An Ad agency / Video production hybrid.
SQUiERS® lives somewhere between a creative agency and a production company—which means we don't just come up with ideas. We make them.
From creative direction and brand strategy through production, directing, editing and finishing, we can take a project from start to finish with fewer layers, greater flexibility and smarter use of your budget. Most importantly, the creative doesn't get lost somewhere between the conference room and the camera.
That one-two punch has become a secret weapon for brands including Angry Orchard, Archer Roose, Dogfish Head, Microsoft, Moosehead Breweries, Sam Adams, Sun Cruiser, Truly, Twisted Tea, Vita Coco and Wahlburgers.
We've also created content around partnerships with Live Nation, MLB, NASCAR, NFL, NHL, the Canadian Football League, Virgin Atlantic, W Hotels and the Walter Payton Foundation. Our work has appeared during some of the biggest events in television and sports—including the Super Bowl, Olympics, PGA Championship, US Open and World Series.
Big stage. Small team. No unnecessary layers.
Beautiful music together.
To say SQUiERS has a deep connection to music-driven storytelling would be an understatement.
For decades, we've worked where music, culture and brands collide—creating everything from campaigns and social content to concert films, documentaries and tour merchandise.
With Dweezil Zappa and our longtime production partners at Current Motion, we produced, directed and edited a 150-minute concert film and accompanying mini-documentary featuring George Duke and rare, unreleased footage of Frank Zappa. We've directed and captured live performances from artists including Taylor Hawkins & the Coattail Riders, Mastodon and Kanye West.
We've also helped brands harness the power of music, pairing campaigns with artists including AC/DC, The Who, Dropkick Murphys, Dierks Bentley, Little Big Town, X Ambassadors and BALTHVS.
And the AC/DC connection goes considerably deeper. Kurt Squiers co-created and co-hosts AC/DC Beyond the Thunder podcast, has contributed extensively to the UK's Classic Rock magazine—including major features and cover stories—and is currently writing his first book devoted to the band's music.
That same passion is increasingly taking SQUiERS into long-form music storytelling—developing documentary projects that bring together decades of advertising experience with a lifelong love of music, filmmaking and the stories behind the artists.
Simply put, we understand music. We respect its history. And we know how to translate its emotional power into stories people actually want to watch.
Produced & directed by...
SQUiERS, LLC, headquartered in Raleigh, North Carolina, was founded in 2007 by producer, director and creative director Kurt Squiers.
His first taste of directing came in third grade, when he wrote and staged a play for his entire school—and somehow earned a letter of encouragement from Stephen King in the process.
His professional career began in 1988, while still in college, when he established a company’s first art department. After graduating magna cum laude from Fitchburg State University, Kurt began as a graphic designer at Arnold, eventually leading creative departments at New England agencies and building a nearly four-decade career creating advertising, film and branded content.
He served on the American Advertising Federation's Advertising Hall of Fame Council of Judges in New York City on several occasions, nominating legendary creatives George Lois and Stavros Cosmopulos. He later joined forces with Hall of Famer Lee Clow to successfully spearhead the effort that led to Lois's long-overdue induction.
Since day one, SQUiERS has also partnered with Portland, Maine-based kindred-spirit production house Current Motion.
(They rock.)
Did you actually read all that?
Good.
Because if we can capture your attention, imagine what we can do for your customers.
BTS look on a typical SQUiERS LLC / Current Motion & Lighthouse production with cast, client and crew | Stills by Chris Davis.
Thank you!